As Bhool Bhulaiyaa 3 completes two years on November 1, Kartik Aaryan’s Rooh Baba continues to enjoy a strong connect with audiences, evolving into a pop-culture phenomenon that extends well beyond the big screen.
First seen in Bhool Bhulaiyaa 2, the character has built a distinct identity through his quirky personality, comic timing and signature style. From his all-black outfit and dark sunglasses to his Rudraksha beads and unmistakable hand gesture, Rooh Baba has become instantly recognisable, with his popularity continuing well beyond the film’s release.
A major part of the character’s appeal lies in Kartik’s portrayal, which brings together humour, confidence and an effortless sense of mischief. His signature hand gesture, expressions and memorable dialogues have found their way into social media trends, fan edits and countless recreations. Over time, these mannerisms have become synonymous with Rooh Baba, making him one of Kartik’s most identifiable screen personas and a character audiences readily associate with the actor.
What makes Rooh Baba’s popularity particularly interesting is his appeal among children, they love Rooh Baba. The character’s distinctive look has made him a favourite for fancy-dress competitions, themed celebrations and festive occasions, with young fans recreating his all-black ensemble, sunglasses and Rudraksha beads. With Halloween Season, Rooh Baba’s recognisable appearance also makes him a natural costume favourite, bringing the character into celebrations beyond cinema. This continued enthusiasm across age groups reflects how audiences have embraced Rooh Baba not just as a film character, but as a persona they enjoy recreating and celebrating.
For Kartik Aaryan, Rooh Baba’s journey reflects the impact a memorable screen character can have on popular culture. While Chandu Champion showcased his versatility as a performer, Rooh Baba highlights his ability to deliver mainstream entertainment and create a lasting connection with audiences. Two years of Bhool Bhulaiyaa 3, the character continues to resonate through his signature style, fan recreations, social media presence and appeal among younger audiences, reaffirming his place as one of Kartik’s most loved and recognisable characters.