SEO is a long-term marketing strategy that takes six to twelve months to show some results. Watching competitors rank while you’re struggling can leave you frustrated and questioning whether SEO is worth the effort.

Google’s algorithm still prioritizes backlinks when ranking websites. If you want your website to be visible in search results, you must account for backlinks and your backlink profile.

he most important thing to keep in mind when analyzing a competitor or multiple competitors’ SEO techniques is to never do something just because they are.