Five SEO Quick Wins To Increase Your Traffic

SEO is a long-term marketing strategy that takes six to twelve months to show some results. Watching competitors rank while you’re struggling can leave you frustrated and questioning whether SEO is worth the effort.

As a result, many business owners lose faith in the strategy and abandon it before seeing returns.

That said, there are ways leaders can overcome the time-consuming nature of SEO and achieve potentially quicker results. Specifically, certain strategies allow you to score quick wins and start seeing the results sooner.

In this article, I talk about five SEO quick wins that can increase your traffic within weeks so that you don’t have to spend months grinding without success.

1. Optimize content with GSC data.

Google Search Console (GSC) is a free tool you can use to get valuable insights about your website’s performance on Google. It provides data on keywords, search queries and page rankings, which can help show you how to improve.

If you have published content that’s been gaining traction for a few months, GSC can reveal keywords for which the content is already ranking that may not have been your initial target. This is often the case with long-tail keywords with lower search volume.

For example, if your primary keyword is “cloud accounting software for freelancers,” GSC might reveal that your content also ranks for a long-tail keyword like “affordable invoicing software for freelance graphic designers.”

Based on this insight, you can refine your article to include this keyword naturally, providing relevant subheadings or sections focused on the topic. As a result, this SEO technique can help you gain more search traffic without starting from scratch.

2. Build internal links.

Internal links help Google understand your website’s hierarchy and the importance of specific pages. When multiple blog posts link to a particular webpage, it signals to search engines that the page is very important.

So, if you’re only including a few links per blog post, what you need to do instead is identify all relevant topics across your website and ensure they’re interlinked. An easy way to do this is by typing “site:yourdomain.com related keyword” into Google search to find all pages on your website that should be linked.

Another good idea is to use descriptive anchor texts for these links to provide clear context about the page’s content. This helps Google better understand the relationship and relevance between pages.

Let’s say you’re writing a blog post targeting the keyword “automated tax solutions for freelancers” and want to link to the article about cloud accounting software for freelancers. In this case, you can use “cloud accounting software for freelancers” as an anchor when linking to make it clear what the page is about.

Placing internal links strategically ensures that visitors stay engaged longer and explore more of your site. As a result, you might see a reduction in bounce rates and better user experience.

3. Find low-hanging fruit keywords.

Many business owners don’t understand how competitive some popular keywords are, so they target broad keywords like “accounting software.”

This approach could take too much time and resources because you would have to create a lot of high-quality content to stand out from competitors, get numerous backlinks, and build your authority with search engines. Instead, a better e-commerce SEO tip is to focus on keywords with lower search volume and difficulty, but with steady traffic.

Look for keywords with a difficulty score under 30 and search volumes ranging from 50 to 300 monthly searches. These “low-hanging fruit” keywords are easier to rank for and can help you achieve quick wins before targeting more competitive terms.

A good way to identify these keywords is by exploring Reddit or Quora. If a search term has high-ranking answers on these platforms, it’s a sign that dedicating a blog to that topic could rank even better.

4. Build backlinks to key pages.

If your content is ranking well but has yet to reach the top of search results, the best way to give it a boost is by building quality backlinks. That’s because backlinks signal to Google that your content is trustworthy and relevant, which improves your chances of ranking higher.

You can build backlinks by writing guest posts for reputable websites in your niche and linking back to your key page where relevant. The goal is to provide valuable insights that appeal to the website’s audience and that naturally fit with your backlink.

Another good link-building strategy is to use link insertions. Reach out to website owners who have articles related to your content and offer to provide additional value by adding a helpful link to your page. However, you need to ensure that your content is truly valuable and that it aligns with the article’s topic.

5. Reclaim unlinked brand mentions.

Sometimes, people mention your brand online but don’t link to your website. Although these brand mentions are great for getting your name out there, they would be even better if they had a backlink attached to them.

To claim these unlinked brand mentions, start by searching Google for your brand name or products. You can also use a specialized tool like Ahrefs’ Content Explorer or Google Alerts for a more comprehensive search. The results will give you articles or blog posts that mention your brand but don’t have a link to your website.

Then, you can reach out to the author or website owner with a polite message thanking them for the mention and suggesting a link to your website. Explain how it can provide value to their readers and improve the overall user experience.

Conclusion

Using GSC data to optimize content, building internal links, finding low-difficulty keywords, building strong backlinks and claiming unlinked brand mentions can help boost your search engine rankings. Incorporating these SEO strategies to get some quick wins can increase your traffic without the usual long wait. In addition, they can set a good foundation for your long-term SEO success.

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Published on: 6/21/24, 3:58 AM